beautytrade Perfect Skin

Welcome to Beautytrade.

Established in May 2000 Beautytrade distribute the Italian brands Royal Effem, Organic Elements skin care, Lallabee nail polish and Perfect Skin as well as our own range of individual eyelash glue, glue remover and a host of other related accessories.

Our head office and full training facilities are located 5 minutes away from the M5 and M42

Training Academy

The Midlands Beauty Academy is an accredited school with courses also accredited by ABT

Non-Toxic Nail Polish

 Lallabee washable nail colour is designed especially for children.

Organic Skin Care

100% free form parabens, petrochemicals, mineral oils and animal derived ingredients.


Royal Effem makeup and cosmetics means caring for the skin and having respect for nature whilst in pursuit of beauty.